The History of Sassy Woof

The History of Sassy Woof

Read through the history of Sassy Woof from 2018 to now!

Sassy Woof was created in April of 2018 by Christine Chang. Christine had two dachshunds, Maya and Winston, and a desire to create fashionable and high-quality dog harnesses and accessories. In the beginning, she spent time looking for freelance artists to help design patterns and began requesting samples from manufacturers. After settling on some designs and a manufacturer, Sassy Woof had its first launch in October of 2018.

For its first launch, Sassy Woof had six patterned collections and six rope leashes. The reception to the launch was great and encouraged Christine to move forward with more patterns and inventory. A lot of the interest in the early stages came from Maya's following on Instagram. With its second launch, Sassy Woof expanded to add more patterns and products, including the staple Dolce Rose & Wag Your Teal collections.

In the beginning, Christine was packing orders in her basement with the help of her mom and niece. Everything for Sassy Woof was done in the evenings, as she still had her full time job working in the healthcare industry. Handling product design, photography, fulfilling orders, and running the social media pages, Sassy Woof quickly became a lot of work.