Marketing Assistant

Company: Sassy Woof
Position: Marketing Assistant
Employment Type: Part-Time
Work Arrangement: Onsite
Location: Sterling, VA
Hours: Approximately 20-25 hours per week

About Sassy Woof

At Sassy Woof, we're passionate about creating stylish, functional pet accessories that help celebrate the everyday moments between dogs and their humans. From licensed collections to seasonal launches and community events, we love creating content that makes dog parents smile.

We're looking for a Marketing Assistant who loves storytelling, keeps up with social trends, and is excited to bring fresh ideas to our marketing team. This role will report to the Marketing Manager and handle tasks that are delegated by the manager.

Position Overview

As our Marketing Assistant, you will play a pivotal role in amplifying Sassy Woof's brand presence and connecting with our community of pet lovers. In this dynamic, hands-on role, you will collaborate directly with our team to craft trend-driven social media content, curate captivating storytelling, and support campaigns that elevate our pet lifestyle brand.

What You'll Do

  • Brainstorm and pitch creative social media content and campaign ideas.

  • Schedule, deploy, and monitor multi-channel marketing campaigns across digital and social platforms

  • Work within Sassy Woof’s existing brand guidelines while bringing fresh, creative design ideas to the team.

  • Assist with basic photo editing, retouching, cropping, and product image preparation as needed.

  • Assist with filming behind-the-scenes content, product launches, and events.

  • Stay on top of current social media, graphic design, and visual content trends.

  • Monitor engagement and help identify opportunities to grow our online community.

  • Collaborate with the marketing team on campaigns, launches, promotions, and creative concepts.

  • Assist with photoshoots, community events, and product launches.

What We're Looking For

  • Experience in Marketing, Communications, Advertising, Digital Media, or a related field.

  • Passion for all things digital marketing and project management.

  • Comfortable appearing on camera and filming content.

  • Strong understanding of Instagram, TikTok, Facebook, and emerging social platforms.

  • Excellent written communication skills.

  • Organized, detail-oriented, and able to manage multiple projects.

  • Creative thinker who isn't afraid to pitch new ideas.

  • Experience with Canva, CapCut, Adobe Creative Suite, or similar editing tools is a plus.

  • Photography and videography experience is a bonus.

  • Love for dogs and/or cats is highly encouraged!

Bonus Points If You...

  • Have created content for your own social media channels or another brand.

  • Understand current TikTok and Instagram trends.

  • Have basic knowledge of marketing and platform analytics, such as Meta and Google.

  • Have foundational experience in e-commerce platforms and customer retention platforms

  • Enjoy keeping up with internet culture and viral content.

  • Possess knowledge of entertainment, movies, pop culture, and major licensed franchises

What You'll Gain

  • Real-world marketing experience with an established pet lifestyle brand.

  • Hands-on experience in content strategy, brand marketing, and social media management.

  • Mentorship from an experienced marketing team.

  • Have experience with customer data segmentation or building targeted audience lists.

  • Plenty of puppy snuggles and a fun, collaborative work environment.

To Apply

Please send your cover letter, resume, and two professional references to careers@sassywoof.com. Pictures of fur babies are also accepted! 🐶

Compensation: $21-$26/hr, depending on experience and qualifications.

Equal Employment Opportunity

Sassy Woof is an equal opportunity employer. We consider qualified applicants for employment without regard to race, color, religion, sex, pregnancy, childbirth or related medical conditions, sexual orientation, gender identity, marital status, age, military or veteran status, disability, ethnic or national origin, genetic information, or any other characteristic protected by applicable federal, state, or local law.

Sassy Woof is committed to complying with all applicable federal, state, and local laws governing equal employment opportunity.

No third-party recruiters, please.