Privacy policy

Privacy Policy

Effective date: February 2023

Sassy Woof LLC ("us", "we", or "our") operates both the and websites (the "Service").

This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data.

We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in Sassy Woof’s Terms and Conditions.


  • Service refers to both the and websites operated by Sassy Woof LLC.
  • Personal Data means data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession).
  • Usage Data is data collected automatically either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
  • Cookies are small pieces of data stored on your device (computer or mobile device).
  • Data Controller means the natural or legal person who (either alone or jointly or in common with other persons) determines the purposes for which and the manner in which any personal information are, or are to be, processed.
    For the purpose of this Privacy Policy, we are a Data Controller of your Personal Data.
  • Data Processors (or Service Providers) means any natural or legal person who processes the data on behalf of the Data Controller. We may use the services of various Service Providers in order to process your data more effectively.
  • Data Subject (or User) is any living individual who is using our Service and is the subject of Personal Data.


We collect several different types of information for various purposes to provide and improve our Service to you.



While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you ("Personal Data"). Personally identifiable information may include, but is not limited to:

  • Email address
  • First name and last name
  • Phone number
  • Address, State, Province, ZIP/Postal code, City
  • Cookies and Usage Data

We may use your Personal Data to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any email we send.


We may also collect information how the Service is accessed and used ("Usage Data"). This Usage Data may include information such as your computer's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.


We use cookies and similar tracking technologies to track the activity on our Service and hold certain information.

Cookies are files with small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Service.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

Examples of Cookies we use:

  • Session Cookies. We use Session Cookies to operate our Service.
  • Preference Cookies. We use Preference Cookies to remember your preferences and various settings.
  • Security Cookies. We use Security Cookies for security purposes.


Sassy Woof LLC uses the collected data for various purposes:

  • To provide and maintain our Service
  • To notify you about changes to our Service
  • To allow you to participate in interactive features of our Service when you choose to do so
  • To provide customer support
  • To gather analysis or valuable information so that we can improve our Service
  • To monitor the usage of our Service
  • To detect, prevent and address technical issues
  • To provide you with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless you have opted not to receive such information


If you are from the European Economic Area (EEA), Sassy Woof LLC legal basis for collecting and using the personal information described in this Privacy Policy depends on the Personal Data we collect and the specific context in which we collect it.

Sassy Woof LLC may process your Personal Data because:

  • We need to perform a contract with you
  • You have given us permission to do so
  • The processing is in our legitimate interests and it's not overridden by your rights
  • For payment processing purposes
  • To comply with the law


Sassy Woof LLC will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

Sassy Woof LLC will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer time periods.


Your information, including Personal Data, may be transferred to and maintained on computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.

If you are located outside United States and choose to provide information to us, please note that we transfer the data, including Personal Data, to United States and process it there.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

Sassy Woof LLC will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.



Under certain circumstances, Sassy Woof LLC may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).


Sassy Woof LLC may disclose your Personal Data in the good faith belief that such action is necessary to:

  • To comply with a legal obligation
  • To protect and defend the rights or property of Sassy Woof LLC
  • To prevent or investigate possible wrongdoing in connection with the Service
  • To protect the personal safety of users of the Service or the public
  • To protect against legal liability


The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.


We do not support Do Not Track ("DNT"). Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked.

You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser. Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.


If you are a resident of the European Economic Area (EEA), you have certain data protection rights. Sassy Woof LLC aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.

If you wish to be informed what Personal Data we hold about you and if you want it to be removed from our systems, please contact us.

In certain circumstances, you have the following data protection rights:

  • The right to access, update or to delete the information we have on you. Whenever made possible, you can access, update or request deletion of your Personal Data directly within your account settings section. If you are unable to perform these actions yourself, please contact us to assist you.
  • The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete.
  • The right to object. You have the right to object to our processing of your Personal Data.
  • The right of restriction. You have the right to request that we restrict the processing of your personal information.
  • The right to data portability. You have the right to be provided with a copy of the information we have on you in a structured, machine-readable and commonly used format.
  • The right to withdraw consent. You also have the right to withdraw your consent at any time where Sassy Woof LLC relied on your consent to process your personal information.

Please note that we may ask you to verify your identity before responding to such requests.

You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA).


We may employ third party companies and individuals to facilitate our Service ("Service Providers"), to provide the Service on our behalf, to perform Service-related services or to assist us in analyzing how our Service is used.

These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.


We may use third-party Service Providers to monitor and analyze the use of our Service.

  • Google Analytics
    Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.
    You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity.
    For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page:


Sassy Woof LLC uses remarketing services to advertise on third party websites to you after you visited our Service. We and our third-party vendors use cookies to inform, optimize and serve ads based on your past visits to our Service.

  • Google AdWords
    Google AdWords remarketing service is provided by Google Inc.
    You can opt-out of Google Analytics for Display Advertising and customize the Google Display Network ads by visiting the Google Ads Settings page:
    Google also recommends installing the Google Analytics Opt-out Browser Add-on - - for your web browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics.
    For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page:
  • Facebook
    Facebook remarketing service is provided by Facebook Inc.
    You can learn more about interest-based advertising from Facebook by visiting this page:
    To opt-out from Facebook's interest-based ads follow these instructions from Facebook:
    Facebook adheres to the Self-Regulatory Principles for Online Behavioral Advertising established by the Digital Advertising Alliance. You can also opt-out from Facebook and other participating companies through the Digital Advertising Alliance in the USA, the Digital Advertising Alliance of Canada in Canada or the European Interactive Digital Advertising Alliance in Europe, or opt-out using your mobile device settings.
    For more information on the privacy practices of Facebook, please visit Facebook's Data Policy:
  • Pinterest
    Pinterest remarketing service is provided by Pinterest Inc.
    You can opt-out from Pinterest's interest-based ads by enabling the "Do Not Track" functionality of your web browser or by following Pinterest instructions:
    You can learn more about the privacy practices and policies of Pinterest by visiting their Privacy Policy page:
  • Klaviyo
    Klaviyo marketing automation service is provided by Klaviyo Inc.
    You can opt-out from Klaviyo's tracking by enabling the "Do Not Track" functionality of your web browser or by following Klaviyo's instructions:
    You can learn more about the privacy practices and policies of Klaviyo by visiting their Privacy Policy page:
  • For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at
  • You can opt out of targeted advertising by using the links below:


We may provide paid products and/or services within the Service. In that case, we use third-party services for payment processing (e.g. payment processors).

We will not store or collect your payment card details. That information is provided directly to our third-party payment processors whose use of your personal information is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information.

The payment processors we work with are:


Our Service may contain links to other sites that are not operated by us. If you click on a third party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.


Our Service does not address anyone under the age of 18 ("Children").

We do not knowingly collect personally identifiable information from anyone under the age of 18, and the Service is not intended for individuals under the age of 13. If you are a parent or guardian and you are aware that your child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.


We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.


Sassy Woof Privacy Statement For California Residents

If you are a California resident, please also note this additional statement which is supplemental to our main Privacy Policy. As required under the California Consumer Privacy Act or ("CCPA"), this statement will share with you certain additional information relating to our privacy practice.

  • Categories Of Personal Information We Collected.
    In the preceding 12-month period, we have collected the following categories of personal information:
    • Identifiers, for example, name, email address, billing and shipping address and phone number
    • Commercial information, for example, purchase habits and purchase history
    • Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)), for example, physical characteristics or description and payment information such as credit card number
    • Protected classifications under California law, for example, age (over 40 years old), race and gender
    • Geolocation data, for example, precise physical location such as IP address, billing address and shipping address
    • Internet and other similar network activity, for example, browsing history, search history, consumer’s interaction with a website, application or advertisement
    • Visual information, for example, the pictures/images you upload to our Website
    • Professional or employment-related information, for example, from employment candidates
    • Inferences drawn from other personal information, for example, consumer profiles reflecting certain preferences, characteristics and behaviour
  • Business or Commercial Purposes Of Collecting And Use Of Your Personal Information. Please see above in our Privacy Policy
  • Source Of Personal Information. Please see above in our Privacy Policy.
  • Disclosure Of Personal Information. We do not sell your personal Information. CCPA defines "sale" of personal information as exchange of personal information for money or valuable consideration. In the preceding 12-month period, we have shared the categories of personal information we collected (as set forth in Section A above) with third parties for business or commercial purposes. The third parties include service providers, business partners, advertising partners and other trusted third parties. Please see Privacy Policy above for more details.
  • California Consumer Rights. As a California consumer, you have the rights to request:
    • access to your personal information that we have collected in the last 12 months, and additional information about our privacy practices, such as the categories of personal information we collected, how we collect such information, the business or commercial purpose to collect such information, how and who we share your personal information, the categories of personal information that we disclosed and sold and the categories of third parties to whom the personal information was disclosed and sold the past 12 months. You may make this request twice for each 12-month period.
    • obtaining a copy of your electronic personal information in a readily usable format
    • obtaining certain information about our disclosure of personal information to third parties for their direct marketing purposes ("Shine the Light" Law (California Civil Code Section § 1798.83))
    • deletion of your personal information that we have collected. We may need to keep certain information for our legitimate business purpose or as required by applicable law, but we will use commercial reasonable efforts to honor your request.
    • Opt out of disclosure and sales of your personal information to third parties
    • using an authorized agent designated by you to make requests under CCPA. Your agent must provide us with a copy of a signed written authorization or power of attorney authorizing the agent to act on your behalf. We will take steps to verify that the agent has been duly authorized.
    • Not to receive discriminatory treatment for the exercise of any of your CCPA rights
  • You may exercise your California consumer right by sending an email to us at with the subject line "California Privacy Right". As we are required under California law to verify that you are the person about whom we collected personal information, please provide us with your name and email address. We may also contact you asking for certain information for verification purposes. We will not discriminate against you if you choose to exercise your rights under the CCPA.


Sassy Woof Privacy Statement For Virginia Residents

This Virginia Consumer Privacy Policy supplements the privacy notice and applies to individuals who are Virginia residents.

 This Virginia Consumer Privacy Policy (the "Policy") uses certain terms that have the meaning given to them in the Virginia Consumer Data Protection Act of 2022.

  1. Collection and Use of Personal Data

We may collect the following categories of personal data about you:

  • Identifiers: identifiers such as a real name, postal address, unique personal identifiers (such as a device identifier; cookies, beacons, pixel tags, and similar technology; telephone number and other forms of persistent or probabilistic identifiers), IP address, email address, and other similar identifiers
  • Commercial Information: commercial information, including records of personal property, products or services purchased, obtained, or considered, and other purchasing or consuming histories
  • Online Activity: Internet and other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding your interaction with websites, applications or advertisements
  • Employment Information: professional or employment-related information
  • Inferences: inferences drawn from any of the information identified above to create a profile about you reflecting your preferences, characteristics, predispositions, behavior, and attitudes.

 We may use your personal data for the purposes described on the Service.

 Sharing of Personal Data

We may share the following categories of personal data with the categories of third parties described below:

Category of Third Party

Categories of Personal Data

Vendors, consultants and advisors who provide services on our behalf

Identifiers; Employment Information; Commercial Information; and Sensory Information

Data analytics providers

Identifiers; Commercial Information; and Online Activity

 Advertising networks

 Identifiers; and Online Activity


We may share personal data for other reasons that we may describe to you from time to time or as permitted by law.

  1. Sale of Personal Data

We do not sell personal data as the term "sale" is defined in the Virginia Consumer Data Protection Act of 2022.

 Virginia Consumer Privacy Rights

You have certain choices regarding your personal data, as described below.

Rights Under the Virginia Consumer Data Protection Act of 2022

Access: You may have the right to request that we disclose to you the personal data we have collected, used, disclosed, and sold about you. We may charge a fee if a request is made more than twice in a 12-month period.

Deletion: You have the right to request that we delete certain personal data we have collected from you, subject to certain exceptions under the law. We may deny certain requests, or fulfill a request only in part, based on our legal rights and obligations. In the case of requests submitted online, if we are able to verify your identity (as described below), we may ask you to confirm that you would like your personal data deleted prior to deleting any of your personal data.

 Correction: You have the right to request that we correct inaccuracies in the personal data we have collected about you. We may deny certain requests, or fulfill a request only in part, based on our legal rights and obligations. 

 How to Submit a Request: Email us at  with your first name, a phone number at which we may reach you, and the right your request concerns. Indicate that you are a Virginia resident making a " Virginia Consumer Data Protection Act " inquiry.

 Verifying Requests: To help protect your privacy and maintain security, we will take steps to verify your identity before granting you access to your personal data or complying with your request.

  • If you request to access or delete your personal data, we may require you to provide information such as: zip code, email address, and phone number.

 Appealing Rejected Requests: If your request is rejected, you will receive a notification with the details of reason for rejection and instructions about how to make an appeal. An appeal must be submitted within 15 days of receipt of the rejection notice. We will respond to you within 60 days of your appeal submission.


For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at or by mail using the details provided below:

Sassy Woof
[Re: Privacy Compliance Officer]
Sassy Woof, LLC - 21620 Ridgetop Circle - Suite 110 - Sterling, VA 20166