Location & Status: Sterling, VA (On-Site) – Full time. Unfortunately, this role cannot be performed remotely. The brainstorming, creativity, and all the fun stuff happens together as a team in the office. Only local applicants will be considered. Our apologies!
Sassy Woof, a rapidly growing online retailer of MODERN DOG ACCESSORIES & APPAREL based in Sterling, VA, is seeking a talented and experienced E-Commerce Marketing and Content Manager to join our pawesome team!
Position Summary:
We are seeking a strategic and visionary E-Commerce Marketing Manager and Content Manager to lead the execution and optimization of Sassy Woof’s digital marketing initiatives. This individual will play a critical role in managing day-to-day content and campaign execution across platforms like Shopify, Klaviyo, and social media (Facebook, Instagram, Pinterest), while also owning key performance metrics and marketing strategy. A focus on key metrics with an emphasis on data-driven decisions is critical to this role. You’ll lead our small but mighty marketing and content team, drive customer engagement, and help shape the future and positioning of our brand.
Key Responsibilities: Digital Execution & Optimization:
Own and manage product pages on Shopify, ensuring content accuracy, optimized search engine optimization (SEO), and upholding brand standards.
Plan, build, and execute segmented email campaigns—monitoring open rates, click-through rates (CTRs), and conversion metrics.
Own and manage the content calendar and across social media platforms (Instagram, Facebook)—collaborating with graphic designers and content creators to maintain consistent, on-brand messaging.
Strategic Leadership & Performance Management:
Set OKRs and KPIs for the marketing and content team aligned to company goals—focusing on ROAS, customer lifetime value, impressions, CTR, engagement rates, cart abandonment, and more.
Monitor, analyze, and report on campaign performance across channels—providing actionable insights for continued improvement and growth.
Collaborate cross-functionally with commercial and customer experience teams to ensure cohesive and impactful customer communication.
Team & Culture:
Manage and mentor individual contributors, consisting of photographers, videographers, graphic designers, and marketing associates.
Bring a strong POV to creative brainstorms and marketing planning cycles. Propose newness to marketing initiatives; and strategize based on data and metrics.
Champion the voice of our organization—pets and humans alike—by executing meaningful, story-driven campaigns that reflect who we are.
What We Offer:
Full benefits package, including paid time off and mental health days, 401(k) retirement plan, medical, dental, and vision insurance, short-term disability, long-term disability, and life insurance.
A dynamic and growing work environment with a passionate team.
The opportunity to make a real impact on the success of a fun and rewarding business.
Opportunity to bring your dog to work.
To apply, please send your cover letter resume, and two references to careers@sassywoof.com . Pictures of furbabies also accepted!
Sassy Woof LLC is an equal opportunity employer. Applicants for all job openings are welcome and will be considered without regard to race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, or any other basis protected by state, federal, or local law. It is the intent of Sassy Woof to comply with all applicable federal, state, and local legislation concerning equal opportunity in employment. NO HEADHUNTERS!